Jane Butel founded Pecos Valley Spice Co. (initially named Pecos River Spice Co.) in 1978 in Santa Fe, NM, later moving the business to New York City, NY. Tex-Mex, Inc. is a New Mexico Corporation and Jane Butel's Cooking School and the Spice business are divisions.
The Cooking School began as week long full participation classes in Santa Fe, NM in 1983, before relocating to Albuquerque. NM in 1993.
Prior to founding the Spice and Cooking School businesses, Jane Butel was a Corporate Marketing Executtive with four major corporations, ending with being the Corporate Vice President of Consumer Affairs and Marketing for American Express, Prior, she was the Director of Consumer Marketing for General Electric/Hotpoint, Manager of Consumer Affairs for Con Edison of New York City and Manager of the Home Service Department for Public Service Co. of New Mexico.
Her love of Southwestern and Mexican food began as a child, spending time with her Aunt and Uncle who managed a major government program in Mexico. Also, her maternal Grandmother, who was a graduate Home Economist, helped the native women of New Mexico in the early 1900's to create recipes from their culinary traditions; where prior no recipes existed.
This legacy, along with being a third generation Home Economist and continuous love of cooking led to her establishing these businesses.